analytics6 min read
Attribution Modeling Without a Data Team
How growth-stage companies can build meaningful attribution models using GA4, UTM discipline, and a spreadsheet — no data warehouse required.
In progressInsights
Articles
Marketing insights, strategy breakdowns, and growth playbooks. Below are the pieces I am working on now — if you want a heads-up when the first ones land, drop me a line.
Featured8 min read
The Fractional CMO Playbook: When to Hire and What to Expect
A comprehensive guide to fractional CMO engagements — when they make sense, what the first 90 days look like, and how to measure whether it is working.
Publishing sooncampaigns5 min read
5 Campaign Metrics That Actually Matter
Impressions and clicks are not strategy. The five metrics that predict whether your campaigns will generate pipeline or just burn budget.
In progressstrategy10 min read
Building a Marketing Strategy From Scratch
The step-by-step process I use with every new engagement — from market research through channel strategy to measurement framework.
In progressleadership7 min read
How to Evaluate a Marketing Agency
Red flags, green flags, and the questions you should ask before signing a contract. Written from the other side of the table.
In progresscampaigns9 min read
Google Ads for B2B: The $5K/Month Playbook
How to structure a Google Ads account for B2B lead generation when your budget is $5,000/month — campaign types, bidding, and realistic expectations.
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