Background
Senior marketing leadership without the headcount
I run marketing for growth-stage businesses that have outgrown DIY but are not ready for a full in-house team. Fractional CMO work, consulting, audits, and hands-on campaign execution — the same engagements I have been running since 2014, now operating as the marketing arm of Trent Digital.
What You Get
One operator, four capabilities
Every engagement draws on 12+ years of hands-on experience across these disciplines. You work directly with me, not with an account manager reading from a playbook — which is why the strategy and the execution never lose alignment.
Strategic leadership
Vision, budget, reporting
Setting the marketing direction, managing the budget and vendors, mentoring in-house staff, and delivering board-ready reporting. Executive-level oversight without the executive headcount.
Growth strategy
Research, positioning, go-to-market
Competitive analysis, audience research, and channel selection grounded in data. Strategies are written to be operated, not just presented.
Campaign execution
Paid, organic, owned
Running campaigns across every channel that matters — creative production, A/B testing, real-time budget allocation. I ship, not just plan.
Analytics engineering
Attribution, dashboards, measurement
Tracking infrastructure, attribution models, and executive dashboards that make marketing ROI visible. Deep in the tooling as well as the strategy.
My Process
How I work
A proven four-phase model that delivers results from day one. No bloated onboarding, no six-month strategy projects — real progress within the first 30 days.
Discovery
I audit your current marketing, interview stakeholders, and map your competitive landscape. No assumptions — just data.
Strategy
From discovery insights, I build a prioritized marketing strategy with clear KPIs, channel allocation, and a 90-day execution roadmap.
Execution
I embed with your team — managing campaigns, mentoring staff, and driving accountability. Strategy without execution is a slide deck.
Measurement
Monthly performance reviews with attribution data, trend analysis, and strategic adjustments. Every decision is backed by evidence.
What I Believe
Principles that guide every engagement
Data-driven approach
Every strategy starts with data. I build attribution models, set up analytics infrastructure, and create dashboards that make marketing performance visible to the entire organization.
Full-stack capability
From brand strategy to technical implementation, I bridge the gap between marketing vision and engineering execution. No handoff friction, no lost context.
Kelowna roots, global reach
Based in Kelowna, BC, serving clients across North America. Local enough to meet for coffee, remote-ready for distributed teams.
Part of the Trent ecosystem
As a companion brand to Trent Digital, I bring the full weight of a digital operation — development, hosting, design — to every marketing engagement.
Mission
Make great marketing accessible
Growing businesses deserve marketing leadership that understands both the craft and the numbers. My work is to bring that combination to the companies ready to scale — without the overhead of a full-time hire, without a twelve-month lock-in, and without the strategy-deck-that-never-gets-operated trap.
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